Perfume

Flacons

on the market

Question How does a brand become a tangible product?

Role 2008–2012 Managing Director Product Design at LHD Hamburg.

Result Concept, brand, product and packaging development for numerous luxury and lifestyle brands, including Gucci, Dolce&Gabbana, Hugo Boss, Joop!, Adidas, Puma and Stetson as well as David Beckham and Kate Moss.

How does a scent become form? You cannot see it, so the bottle has to make the claim. Ramon Späti was Managing Director of the product design department at LHD Hamburg from 2008 to 2012, then Design Director at Venom High Agency in Zurich from 2013. He developed fragrance bottles for the lifestyle and luxury segment: David Beckham, Kate Moss, Adidas, Puma, Gucci, Stetson, Joop!, Baldessarini, Dolce&Gabbana and Hugo Boss. Form, liquid colour and concept were developed with the brand houses, from sketch to mockup to the finished product on the shelf.