Process
becomes
Form
Industrial design and consulting
Industrial design and consulting: from the first decision to the finished form.
Ramon Spaeti designs products and guides teams through design processes. Design and Managing Director for international luxury brands in Hamburg and Zurich, for many years Senior Research Associate at HSLU Engineering and Architecture, Institute of Innovation and Technology Management, currently a lecturer at HSLU. Today with SOL LAB u.t.s. in the Engadine. At the core is deciding together.
Design
Design from the first decision to the finished form.
Consulting
Design processes and leadership topics, for start-ups and companies.
Reflecting
Between: essays on design, material and process.
Cases
Objects
AETHER
current
Translucent forms in resin that keep the space between idea and matter open.
View objects →Start-up
IRISgo
on the market
Branding and form design at the very beginning, today acting as its sales agent. Stocked by the St. Moritz Tourism Shop; deal on “Die Höhle der Löwen” (German Dragons’ Den).
Start-up
Frakmont Gin
on the market
2019, advisory role on bottle shape, finishing and graphics, support through to market launch.
Perfume
Flacons
on the market
2008–2012 Managing Director Product Design at LHD Hamburg. Concept, brand, product and packaging development for numerous luxury and lifestyle brands, including Gucci, Dolce&Gabbana, Hugo Boss, Joop!, Adidas, Puma and Stetson as well as David Beckham and Kate Moss.
Perfume
J.F. Schwarzlose Berlin
on the market
«Legendary fragrance creations from Berlin. Confident, cosmopolitan and contemporary» Co-development of the design under the direction of Lutz Herrmann.
Packaging
Coop Qualité&Prix
on the market
2013, as Design Director at Peter Schmidt Suisse AG: new packaging for the private label.
Automotive Design
Ronovatec AG
Functional prototype, small series
Hood, controls and HMI for NaviMow and RoviMo. Prototype 2019, Lucerne.
More cases
more →
Work with me · Consulting
Three stages, one core.
Clarity
Stage 1
One day to find the real question.
Scope / Format
Conversation on site or online, review of product and process.
Result
Written summary with the next step.
Duration: 1 day · on request
“Suddenly the problem was never the problem.”
Brief
Stage 2
Weeks on the brief, until goal, form and limits are settled.
Scope / Format
Workshops with the team.
Result
Design brief and criteria, direction in sketches and material.
on request
“Impasse is not a pause.”
Collaboration
Stage 3
Guidance from design through to implementation.
Scope / Format
Design and development, working alongside manufacturers and management.
Result
Decisions at every intermediate step.
on request
“The human remains central, but not alone. Form emerges through interplay.”
The corridor between the rooms
Think, Design, Keep: three spaces, one process.
Think
Between
Clarifying questions before designing: in conversation, in workshops, in essays. Result: a shared view of the actual task.
Related reading →Design
Studio
Design and consulting from the first decision through to implementation, with team and manufacturers. Result: a form everyone stands behind.
How I work on it →Keep
Objects
Own objects and editions, plus caring for results over time. Result: forms that hold and last.
View objects →Between
Between · new
Essay · 21.10.2026
Same Tool, Two Counterparts
Non-experts are more satisfied with AI; experts treat it as a counterpart.
Read moreNote · 05.10.2026
Precisely Into the Bottle Bank
Six models, one perfume-bottle question: the small ones fail, the large ones shine—and all end in the bottle bank.
Read moreEssay · 02.10.2026
Divergence on Demand
Generative AI makes variants cheap, but not judgement.
Read more