Start-up

IRISgo

on the market

Question How does a travel mug with an iris closure get its own brand and form?

Role Branding and form design at the very start. Today active as an agent for IRISgo.

Result Stocked by the St. Moritz tourism shop. A deal on «Die Höhle der Löwen».

In 1986 St. Moritz became the first place in the world to register its name as a trademark, and it lends that name sparingly. IRISgo got it: Swiss made, 100 percent leakproof, with a patented iris closure for more aroma. The result is the Signature St. Moritz Edition in roasted black, tasty rosé, flat white and vanilla cream, engraved with the St. Moritz logo. Two brands with the same standard: quality you feel in your hand before anyone has to explain it. Available at the St. Moritz Tourismus Shop.