Start-up

Frakmont Gin

on the market

Question Which decisions does a gin need before market launch?

Role 2019, advisory role on bottle shape, finishing and graphics.

Result Support through to market launch. Frakmont Gin is on the market.

Four years of throwing parties in Lucerne, then the realisation that the city had no gin of its own. In 2019 that became Frakmont, a Lucerne Dry Gin built on the dragon stone legend of Mount Pilatus, the ‘broken mountain’. Ramon Späti supported the founding team as designer and consultant for bottle and packaging, using moodboards to pin down the emotion the design should carry, alongside graphic designer Dario Schorer. Six opinions, one bottle: the black one with white print and a wooden stopper won, and has barely changed since.